McDonald's
As a student of international programs here at Texas A&M I can understand the offensiveness of the new commercial. Normally when there is an ethnicity to a commercial it is to draw that ethnicity's attention. In this case, the chinese people were offended rather than drawn to the commercial. McDonald's should expect to lose business considering that there are stores in China and from the Chinese people around the world. There will also be people, especially here in the US, that will boycott McDonalds for a time due to the offense of an entire ethnicity. I believe that they could have easily avoided this by doing focus group testing with different ethnicities, thinking that it might be seen as targeting towards them. I believe that the advertising company did not do their homework, the Chinese see their customs of prayer and thanks as very important and full of honor. By making light of those customs in this commercial the honor of the Chinese people has been insulted. I believe that "modern" is just an excuse and if nobody had said anything than there would have been no title or classification to the commerical. I think any company, especially one that centers around inter-cultural societies, has to be very careful of stereotypes. Specific ethnicities should not be picked out for their stereotypes, especially when they are very serious ones.

